First Entertainment Credit Union: Member Stories Campaign

Winner of the ACU Diamond Award for Brand Awareness, the Member Stories series for First Entertainment Credit Union utilized video production, member interviews, and storytelling to share the unique industry experiences of First Entertainment members. Culminating in nine full-length mini-documentaries with nine matching cut-down versions, The Lawrence Company built the campaign messaging and visual style, researched and interviewed nine industry professionals, located and managed local studios and production crew, and then interwove the members’ stories with b-roll, stock, motion graphics, and music to deliver nine engaging, heartfelt, and inspiring personal narratives. Through the Member Stories series, First Entertainment aimed to increase brand awareness and grow their membership. Measured by receiving the ACU Diamond Award for Brand Awareness, and by view count, The Lawrence Company delivered a successful campaign for our client.